Top 11 Tips for Creating Shareable Facebook Posts This Year
Creating shareable content on Facebook is essential for expanding your reach and increasing engagement with your audience. Below are the top 11 tips to help you craft posts that resonate with your followers and encourage them to share your content.
1. Know Your Audience
Understanding your audience is crucial. Utilize Facebook Insights to gather data on your followers’ demographics, interests, and behaviors. This will help you tailor your content to what your audience finds valuable. You can find more about Facebook Audience Insights for a deeper dive.
2. Use Eye-Catching Visuals
Posts with images receive 2.3 times more engagement than those without. Use high-quality images that are relevant to your content. Tools like Canva can help you create stunning graphics quickly.
3. Keep Your Messages Short and Sweet
Social media users have short attention spans. Aim for concise, clear messages that convey your point quickly. Posts with around 40-80 characters tend to perform better than longer ones.
4. Ask Questions
Engagement can be stimulated by asking questions that prompt responses. This encourages interaction and makes your posts more shareable. For example, “What’s your favorite travel destination?” can spark discussions.
5. Use Calls to Action (CTAs)
Encourage sharing by including strong CTAs. Phrases like “Share if you agree!” or “Tag a friend who needs to see this!” can boost the likelihood of your content being shared.
6. Leverage Trending Topics
Stay relevant by incorporating trending topics into your posts. Tools like Google Trends can help you identify what’s currently popular and how to tie it into your content.
7. Utilize Facebook Live
Facebook Live videos are prioritized in users’ newsfeeds, making them a great way to engage your audience. Consider hosting live Q&A sessions or behind-the-scenes tours to foster interaction.
8. Create Shareable Infographics
Infographics are highly shareable due to their visual appeal and informative nature. Use free tools like Infogram to create engaging infographics that can easily be shared.
9. Share User-Generated Content
Encouraging your audience to create content featuring your brand can significantly enhance engagement. Share their posts or photos, which not only validates their loyalty but encourages others to share their experiences as well.
10. Post at Optimal Times
Timing can make a difference in engagement rates. Use insights from your analytics to determine when your audience is most active on Facebook. Generally, weekdays in the afternoon show higher activity levels.
11. Monitor and Analyze Performance
Regularly review your post performance using Facebook Analytics. Identify what types of posts generate the most shares, likes, and comments to refine your future content strategy. More on analytics can be found on the Facebook Business Help Center.
