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By Published On: January 21, 2026

Finding the Best Time to Post on TikTok for Maximum Views

Understanding the optimal times to post on TikTok can significantly impact your video views and engagement levels. The best time to post on TikTok varies based on your target audience and their online behavior. Studies suggest that audiences are most active during certain times of the day and week. For example, the general consensus among TikTok users emphasizes early morning and late evening as peak activity periods.

According to various studies, including insights from Social Media Examiner, the best days to post on TikTok are typically Tuesday, Thursday, and Friday. Specifically, posts made between 6 PM and 10 PM tend to receive higher engagement. This is likely due to users unwinding after work or school and scrolling through their feeds. However, keeping your audience’s specific time zones in mind is crucial for maximizing visibility.

To refine your posting strategy further, consider using TikTok’s built-in analytics tools. These tools provide insights into when your followers are most active. If you have a Pro account, you can track data about your audience’s activity. By analyzing this information, you can tailor your posts to align with optimum engagement times. Additionally, platforms like Hootsuite offer comprehensive guides on social media analytics that can help focus your TikTok strategy.

Finally, don’t forget to experiment with different times and days to discover what works best for your particular audience. Social media trends can change, and staying adaptable is vital. By combining your insights from analytics with general best-practice timings, you can position your content for maximum exposure and engagement.