How to Create a Clickable Instagram Story Highlight
Creating a clickable Instagram Story Highlight is an effective way to engage your audience and showcase your best content. Highlights allow users to revisit your past stories, and the fact that they are clickable makes them even more valuable for directing traffic to important information, whether it’s your products, services, or other key areas of your brand. Here’s a step-by-step guide to help you set up your Instagram Story Highlights efficiently.
Step 1: Create Engaging Instagram Stories
Before you can create highlights, you need to have stories that you want to showcase. Make sure your Instagram Stories are:
- Visually appealing: Use high-quality images and videos.
- Relevant: Focus on content that represents your brand and resonates with your audience.
- Time-sensitive: Consider promoting limited-time offers that encourage users to interact.
Ensure your stories encourage interaction, such as polls or questions, to keep your audience engaged.
Step 2: Save Your Stories as Highlights
To create a highlight, follow these simple steps:
- Go to your Instagram profile and tap the ‘New’ button under the Highlights section.
- Select the stories you want to feature. You can choose multiple stories.
- Name your Highlight, keeping it short and descriptive (e.g., “Offers”, “Travel”, or “Behind the Scenes”).
- Tap ‘Add’ to create your highlight.
For more information on Instagram Story features, check out Instagram’s official help page.
Step 3: Design Eye-Catching Cover Images
To make your highlights more visually appealing and organized, you can customize cover images. Here are some tips:
- Use brand colors: Make sure the colors align with your overall branding.
- Keep it simple: Avoid clutter; use icons or symbols that represent the content of the highlight.
- Tools: Consider using design tools like Canva for easy customization.
Having cohesive highlight covers can improve your profile’s aesthetic and professionalism.
Step 4: Promote Your Highlights
Don’t forget to promote your new highlights! You can do this by:
- Creating a dedicated story that guides your followers on how to access your highlights.
- Utilizing Instagram posts to direct users to specific highlights.
- Engaging with your audience through questions and polls about which highlights they want to see more of.
Effective promotion can drive more engagement and keep your audience connected with your content.
For further insights into optimizing your Instagram strategy, visit Social Media Examiner for the latest tips and trends.
