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By Published On: May 16, 2023

How to Go Viral on Spotify: Tips and Tricks

Spotify is a digital music streaming platform that has become increasingly popular in recent years. With millions of users worldwide, it’s no surprise that many musicians and artists are looking for ways to go viral on the platform. If you’re an aspiring musician, here are some tips and tricks that can help you go viral on Spotify.

1. Optimize Your Spotify Profile

The first step to going viral on Spotify is to optimize your profile. This means making sure that your profile picture, bio, and other information are up-to-date and accurately represent your brand. Use a high-quality profile picture that stands out and is easy to recognize. Your bio should be short, sweet, and to-the-point. Use keywords that describe your music and what makes you unique.

Pro tip: Use your bio to link to your website and social media accounts. This will help you drive traffic and gain more followers.

2. Collaborate with Other Artists

Collaborating with other artists is a great way to gain exposure and reach new audiences. Look for artists who have a similar style or genre as you and reach out to them. You can collaborate on a song or playlist, and promote each other’s music on social media. This will help you get more streams and followers on Spotify.

Pro tip: When collaborating with other artists, make sure to tag them in your social media posts and playlists. This will help you reach their audience and gain more exposure.

3. Use Social Media to Promote Your Music

Social media is a powerful tool for promoting your music on Spotify. Use platforms like Instagram, Twitter, and Facebook to promote your new releases, playlists, and collaborations. You can also use social media to engage with your followers and build a community around your music.

Pro tip: Use hashtags to promote your music on social media. This will help you reach a wider audience and gain more followers.

4. Create Engaging Playlists

Creating engaging playlists is a great way to get your music in front of new listeners. You can create playlists based on different themes or moods, and include your own music along with other artists. Make sure to promote your playlists on social media and in your bio.

Pro tip: Use descriptive titles and cover art for your playlists. This will help them stand out and attract more listeners.

5. Release New Music Frequently

Releasing new music frequently is key to keeping your audience engaged and interested in your music. Try to release a new song or EP every few months to keep your fans excited. You can also promote your new releases on social media and in your bio.

Pro tip: Use Spotify’s Release Radar feature to promote your new releases. This feature sends personalized playlists to your followers based on their listening habits.

6. Submit Your Music to Playlists

Submitting your music to playlists is a great way to gain exposure and reach new listeners. Look for playlists that feature music similar to yours and submit your songs. You can also create your own playlists and submit them to Spotify’s editorial team for consideration.

Pro tip: Use a service like SubmitHub to submit your music to Spotify playlists. This service allows you to submit your music to curators and bloggers for review.

7. Engage with Your Fans

Engaging with your fans is important for building a loyal following on Spotify. Respond to comments and messages, and thank your fans for their support. You can also use Spotify’s Fan Insights feature to see where your fans are located and what songs they’re listening to.

**Pro tip: Use Spotify’s pre-save feature to notify your fans when you have a new release coming out. This feature allows your fans to save your new release to their library before it’s even available.


Going viral on Spotify takes time and effort, but it’s not impossible. By optimizing your profile, collaborating with other artists, using social media to promote your music, creating engaging playlists, releasing new music frequently, submitting your music to playlists, and engaging with your fans, you can increase your chances of going viral on the platform. Keep in mind that success on Spotify is not just about getting streams and followers, but about building a community around your music and engaging with your fans.