Instagram is one of the most popular social media platforms today. With over 1 billion active monthly users, it’s no surprise that businesses are flocking to Instagram to promote their products and services. But with so much competition, how can you grow your followers from 0?
Fortunately, there are several strategies that you can use to increase your Instagram following. In this article, we’ll explore some of the most effective ways to grow your Instagram followers from scratch.
1. Optimize your profile
The first step in growing your Instagram following is to optimize your profile. Your profile is the first thing that potential followers will see when they come across your account, so it’s important to make a good first impression.
Make sure that your profile picture is clear and recognizable, and that your bio is complete and informative. Use keywords that describe your business or niche, and include a call-to-action that encourages people to follow you.
2. Post consistently
Consistency is key when it comes to growing your Instagram following. You should aim to post regularly and at optimal times when your target audience is most active on the platform.
Use an Instagram scheduler tool to plan your content ahead of time and ensure that you’re posting consistently. This will help you to stay top-of-mind with your audience and increase your chances of getting discovered by new followers.
3. Use relevant hashtags
Hashtags are a powerful tool for increasing your Instagram reach and getting your content in front of new audiences. Use relevant and niche-specific hashtags to increase your chances of getting discovered by people who are interested in your content.
You can use up to 30 hashtags per post, so make sure to take advantage of this feature. Use a mix of popular and niche-specific hashtags to maximize your reach.
4. Engage with your audience
Engagement is a two-way street on Instagram. To grow your following, you need to engage with your audience and build relationships with them. This means responding to comments on your posts, liking and commenting on other people’s posts, and following accounts that are relevant to your niche.
Engagement is one of the most important factors in Instagram’s algorithm, so make sure to prioritize it in your strategy. The more you engage with your audience, the more likely they are to follow you and engage with your content.
5. Collaborate with other accounts
Collaborating with other Instagram accounts is a great way to reach new audiences and grow your following. Look for accounts that are similar to yours or have a similar target audience, and reach out to them to see if they’re interested in collaborating.
You could collaborate on a joint giveaway, a sponsored post, or a shoutout. This can help you to reach new followers who are interested in your niche and increase your overall visibility on the platform.
6. Run Instagram ads
Instagram ads are a powerful way to reach new audiences and promote your content. You can create targeted ads that are tailored to your ideal customer, and use them to promote your products or services.
Instagram ads can be expensive, but they can also be highly effective if done correctly. Make sure to target your ads to the right audience and use compelling visuals and copy to grab people’s attention.
7. Use Instagram Stories
Instagram Stories are a great way to connect with your audience and show off your brand’s personality. They’re also a powerful tool for increasing your visibility on the platform.
Use Stories to share behind-the-scenes content, showcase your products or services, and engage with your audience in real-time. You can also use Stories to run polls, ask questions, and get feedback from your followers.
In conclusion, growing your Instagram following from 0 requires a combination of strategies. By optimizing your profile, posting consistently, using relevant hashtags, engaging with your audience, collaborating with other accounts, running ads, and using Stories, you can increase your visibility on the platform and attract new followers who are interested in your content.