Social media influencers have become a ubiquitous presence in our daily lives. From fashion and beauty to fitness and lifestyle, influencers are a major part of the online world. However, the impact of social media influencers, particularly on youth, is a topic of ongoing debate. While some argue that influencers have a positive impact on youth, others believe that they are having a negative impact on their self-esteem and mental health. In this article, we will explore the effects of social media influencers on youth.
Firstly, social media influencers have a significant impact on the purchasing habits of young people. According to a survey conducted by Marketing Sherpa, 70% of millennials are influenced by the recommendations of their peers in buying decisions. Influencers, with their large followings and loyal fan bases, are seen as trusted sources of information and product recommendations. Many young people are willing to spend large amounts of money on products or services recommended by their favourite influencers.
However, this has also led to a rise in the phenomenon of “influencer marketing”, where brands pay influencers to promote their products on social media. This has led to concerns about the authenticity of influencer endorsements and whether they are actually using the products they are promoting. In some cases, influencers have been caught promoting products that they have never used, leading to accusations of dishonesty and unethical behaviour.
Secondly, social media influencers can have a significant impact on the self-esteem and body image of young people. Many influencers promote unrealistic body standards and promote a culture of perfectionism. This can lead to feelings of inadequacy and low self-esteem in young people who are unable to meet these standards. According to a survey by the Mental Health Foundation, 38% of young people reported feeling inadequate or inferior as a result of social media.
In addition, some influencers promote unhealthy behaviours, such as extreme dieting or use of weight loss supplements. This can lead to dangerous habits and even eating disorders in vulnerable young people.
Thirdly, social media influencers can also have a positive impact on young people. Many influencers use their platforms to promote positive messages and encourage their followers to live healthier and more fulfilling lives. Some influencers are also vocal about important social issues, such as mental health, climate change and social justice.
In addition, some influencers are role models for young people, particularly those who come from disadvantaged backgrounds. Influencers who have overcome adversity and achieved success can inspire young people to pursue their dreams and work hard to achieve their goals.
In conclusion, social media influencers have a significant impact on young people, both positive and negative. While some influencers promote unrealistic body standards and promote unhealthy behaviours, others use their platforms to promote positive messages and encourage healthy living. As parents and educators, it is important to monitor the social media activity of young people and help them to develop critical thinking skills to navigate the complex world of social media.
