How to Create Clickable Instagram Highlights That Attract Followers
Instagram highlights are a powerful way to showcase your best content and keep it visible beyond the 24-hour lifespan of stories. They not only allow you to present your brand’s identity but also serve as a tool for attracting and retaining followers. Here’s how to create effective Instagram highlights that can help boost your follower count.
1. Choose Compelling Covers
Your highlight covers are the first impression potential followers will get. Use bold and eye-catching designs that align with your brand aesthetic. On Canva, you can easily create custom highlight covers that reflect your brand colors and style. Remember to keep the cover images consistent for a professional look. Canva is a great resource for designing these covers.
2. Organize Highlights by Theme
Organizing your highlights into specific themes makes it easier for followers to find the content they are interested in. Consider these themes:
- Behind the Scenes: Showcase your daily activities and give followers a glimpse of your brand’s personality.
- Testimonials: Share user-generated content and reviews to build credibility.
- Tips and Tricks: Offer valuable insights that your audience can benefit from.
By creating distinct categories, you enhance user experience and encourage engagement.
3. Use Engaging and Relevant Content
Ensure that the content you include in your highlights is engaging and pertinent to your audience. This can be tutorials, polls, Q&A sessions, or product launches. According to Hootsuite, including questions or interactive polls in your stories can significantly increase viewer interest and interaction, making your highlights more attractive.
4. Maintain Update Frequency
Regularly updating your highlights keeps your profile fresh and relevant. This could mean adding new testimonials, promotions, or seasonal content. Utilize insights from your Instagram analytics to identify what your audience engages with the most, and create highlights based on that data. You can learn more about using Instagram analytics through Instagram’s official business resources.
5. Promote Your Highlights
Finally, don’t shy away from promoting your highlights. Mention them in your posts, stories, and captions to drive traffic. You can even create dedicated posts that highlight what’s inside your highlights. Consider creating teasers on your main feed to entice followers to check them out.
