The 80/20 rule, also known as the Pareto Principle, is a concept that states 80% of results come from 20% of inputs. This principle can be applied to many areas of life, including business, finance, and even social media. In the context of Twitter, the 80/20 rule suggests that 80% of your content should be informative, educational, or entertaining, while the remaining 20% can be promotional.
So why is the 80/20 rule important on Twitter? For one, Twitter is a platform where users are bombarded with a constant stream of information. If your Tweets are solely promotional, you risk being ignored or unfollowed by your audience. However, if you focus on providing value to your followers, you’ll build a loyal following that’s more likely to engage with your content.
Table of Contents
But how do you apply the 80/20 rule to your Twitter strategy? Here are a few tips to get you started:
1. Share Industry News and Insights
One of the easiest ways to provide value to your followers is by sharing industry news and insights. By curating and sharing relevant content, you position yourself as an expert in your field and provide value to your followers. Try to share a mix of articles, blog posts, and infographics to keep your content diverse.
Pro tip: Use Twitter Lists to curate content from industry experts and thought leaders. This will make it easy to find and share relevant content with your followers.
2. Engage in Conversations
Twitter is a platform that’s built for conversations. By engaging in conversations with your followers and other users, you can build relationships and establish yourself as a thought leader in your industry. Try to reply to Tweets that mention your brand or respond to Tweets from other users in your industry.
Pro tip: Use Twitter Advanced Search to find conversations related to your industry. This will make it easy to find and engage with users who are interested in your content.
3. Share User-Generated Content
User-generated content (UGC) is content that’s created by your followers and fans. By sharing UGC, you show your followers that you value their contributions and that you’re listening to their feedback. Try to share a mix of photos, videos, and testimonials from your customers and fans.
Pro tip: Use Twitter Polls to ask your followers for feedback and opinions. This will help you create content that’s more relevant to your audience.
4. Promote Your Brand
While the majority of your content should be informative and educational, it’s still important to promote your brand on Twitter. The key is to find a balance between promotional and non-promotional content. Try to limit your promotional content to around 20% of your overall content.
Pro tip: Use Twitter Ads to promote your brand to a wider audience. This will help you reach users who may not be following you yet.
In conclusion, the 80/20 rule is an important concept to keep in mind when developing your Twitter strategy. By focusing on providing value to your followers, engaging in conversations, sharing UGC, and promoting your brand in moderation, you’ll build a loyal following and establish yourself as a thought leader in your industry. Happy Tweeting!
