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By Published On: January 31, 2026

Secrets to Getting Verified on Instagram and TikTok

Getting verified on social media platforms like Instagram and TikTok can significantly boost your credibility and visibility. Verification not only earns you a coveted blue checkmark but also helps build trust with your audience. Here are the essential steps and tips to increase your chances of getting verified on these platforms.

Understanding Verification Criteria

Both Instagram and TikTok have specific criteria that users must meet to receive verification. Here’s a breakdown of the primary requirements for each platform:

  • Authentic: You must be a real person, registered business, or entity.
  • Unique: Your account should be the only presence of your brand or person on the platform. Accounts that are not notable may not be eligible.
  • Public: Your account needs to be public and accessible to everyone.
  • Complete: Make sure your profile is complete, including a bio, profile photo, and at least one post.
  • Notable: You should be well-known and searched for, which often comes from news articles or publications.

Steps to Apply for Verification

To apply for verification, both platforms require you to submit a request. Here’s how:

  1. For Instagram, go to your profile, tap on the menu, then “Settings”, and navigate to “Account”. From there, select “Request Verification”.
  2. For TikTok, go to your profile, tap on the three dots for settings, choose “Manage account”, and look for the “Verification” option to apply.

Be prepared to provide a government-issued ID for individuals or a business document if you’re applying on behalf of a brand.

Boosting Your Notability

Building your notability is crucial in the verification process. Consider the following strategies:

  • Create High-Quality Content: Consistently post engaging and original content that resonates with your audience.
  • Gain Media Coverage: Getting featured in reputable media outlets can elevate your profile. Pitch your story to journalists or digital publications.
  • Grow Your Followers: While there’s no official follower count for verification, a significant audience can bolster your case. Utilize effective marketing strategies to gain genuine followers.
  • Engage with Your Audience: Foster a community by interacting with your followers through comments, Q&As, and live sessions.

For more tips and insights, you may visit Instagram’s Help Center and TikTok’s Support Page.