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By Published On: September 29, 2025

Trending Hashtags for Instagram and TikTok in 2024

As we dive into 2024, understanding the trending hashtags for Instagram and TikTok is crucial for maximizing your social media engagement and reach. Hashtags act as a powerful tool to categorize content and increase visibility, making it easier for users to discover your posts. Below are some of the most impactful and popular hashtags to incorporate into your social media strategy this year.

Popular Hashtags on Instagram

In 2024, the following hashtags are trending on Instagram, driving significant interactions:

  • #SustainableLiving – This hashtag highlights eco-friendly practices and resonates with environmentally conscious users.
  • #DigitalNomad – Perfect for content showcasing remote lifestyles, it appeals to a growing community of location-independent individuals.
  • #HealthAndWellness – This broad category encompasses fitness, mental health, and nutritional content.
  • #TravelGoals – With travel making a strong comeback, this hashtag is essential for showcasing beautiful destinations and inspiring wanderlust.
  • #FashionTrends2024 – Stay ahead in style by using this hashtag to connect with fashion enthusiasts looking for the latest trends.

Trending Hashtags on TikTok

On TikTok, trends often change rapidly, but certain hashtags have secured their spot in 2024. Consider these:

  • #ViralChallenge – Engaging with or starting a viral challenge can drive significant traffic, making this a must-use hashtag.
  • #LifeHacks – Users love discovering clever tips and tricks, making this hashtag popular across various niches.
  • #CookingWithTikTok – As food content continues to thrive, this hashtag is essential for chefs and home cooks sharing their culinary creations.
  • #FitnessJourney – Share personal fitness stories or workout routines to connect with a like-minded audience.
  • #PetsofTikTok – This light-hearted hashtag brings pet owners together and drives engagement through adorable content.

Tools to Track Hashtags

To keep up with hashtag performance and trends, consider using the following tools:

  • Hashtags.org – A comprehensive tool for tracking hashtag trends across different platforms.
  • Sprout Social – Offers insights and analytics on Instagram hashtag performance.
  • Hootsuite’s Blog – Provides effective strategies for hashtag use specifically on TikTok.

Using the right hashtags on Instagram and TikTok in 2024 can significantly boost your content’s visibility and engagement. Stay updated with current trends and adjust your hashtag strategy accordingly to make the most of your social media presence.