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By Published On: May 11, 2023

Spotify is one of the most popular music streaming platforms in the world, with millions of users tuning in every day to listen to their favorite artists and discover new ones. With so many artists and genres to choose from, it can be hard to keep track of who’s leading the pack in terms of popularity and streaming numbers. In this article, we’ll take a closer look at who the most streamed artist on Spotify is, and what it takes to achieve such a feat.

As of September 2021, the most streamed artist on Spotify is none other than Drake. The Canadian rapper and singer has amassed over 87 billion streams on the platform, making him the undisputed king of streaming. Drake has been a mainstay on the platform since his debut album, “Thank Me Later”, was released in 2010, and has since released several other chart-topping albums and singles.

But what makes Drake so popular on Spotify? For starters, he has a huge following both in the United States and internationally. His music appeals to a wide range of listeners, from die-hard hip hop fans to casual listeners looking for catchy beats and relatable lyrics. Drake is also known for collaborating with other popular artists, including Rihanna, Future, and Travis Scott, which has helped him reach even more listeners and gain exposure on the platform.

Another factor that contributes to Drake’s popularity on Spotify is his prolific output of music. Since his debut, he has released over 200 songs on the platform, including hit singles like “God’s Plan”, “In My Feelings”, and “One Dance”. This constant stream of new music keeps fans engaged and coming back for more, helping to boost his streaming numbers even higher.

Of course, it’s not just Drake’s music that makes him so popular on Spotify. He also has a strong social media presence and a dedicated fan base that helps to promote his music and keep him in the public eye. Drake regularly interacts with fans on platforms like Twitter and Instagram, and has even used social media to drop surprise releases and build hype for his latest projects.

So what can other artists learn from Drake’s success on Spotify? For starters, it’s important to have a strong and consistent presence on the platform. This means regularly releasing new music, engaging with fans, and collaborating with other artists to reach new listeners. It’s also important to have a strong social media presence outside of Spotify, as this can help to drive traffic to your music and build a dedicated fan base.

Of course, not every artist will be able to achieve the same level of success as Drake on Spotify. But by studying his approach and taking inspiration from his strategies, artists can work to build their own fan base and increase their streaming numbers on the platform. With so many listeners tuning in to Spotify every day, there’s never been a better time to make your mark on the music industry and get your music heard by millions of people around the world.