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By Published On: June 20, 2025

How to Find Out Who Unfollowed You on Instagram in 2023

Keeping track of your followers on Instagram can be crucial for influencers and brands alike. If you’ve ever wondered about who unfollowed you, you’re not alone. Fortunately, there are several methods to help you discover this information in 2023. Below, we’ll explore these options, ranging from manual checks to specialized apps.

1. Check Your Followers Manually

For those who prefer a no-cost method, you can check your follower list manually. This involves:

  • Going to your Instagram profile.
  • Selecting “Followers.”
  • Comparing your current followers to a previous list or to what you remember.

While this method is time-consuming and perhaps tedious for accounts with a large follower count, it can serve as a quick check for smaller profiles.

2. Use Third-Party Apps

If manual checks aren’t feasible, numerous third-party apps can streamline the unfollow tracking process. Some popular options include:

  • Followers Track for Instagram: This app offers insights into your followers, including those who have unfollowed you.
  • Unfollowers for Instagram: This user-friendly app helps you identify unfollowers along with other follower analytics.

When using third-party apps, it’s essential to check their credibility and ensure they comply with Instagram’s policy to prevent the risk of your account being flagged. For a comprehensive list of reliable apps, you can consult this Hootsuite guide.

3. Analyze Your Engagement with Instagram Insights

For business accounts, Instagram’s built-in analytics feature, Instagram Insights, can be quite useful. Here’s how to utilize it:

  • Navigate to your profile and tap on the three lines at the top right corner.
  • Select “Insights.”
  • Check “Audience” to monitor changes in followers over time.

This feature allows you to not only see who has unfollowed but also to understand how your content performs, enabling a strategy adjustment if needed.

4. Stay Engaged to Minimize Unfollows

While knowing who unfollowed you can be valuable, it’s even more beneficial to prevent unfollows in the first place. Here are some strategies to improve follower retention:

  • Engage with your audience by responding to comments and messages.
  • Post consistently to keep your audience interested.
  • Analyze the type of content that resonates with your followers and tailor your posts accordingly.

For additional tips on social media engagement, check this Social Media Examiner article.