Generation Z, born between 1997 and 2012, is the group of young people who are now in their late teens and early twenties. This generation has grown up with the internet and social media, and they have different preferences when it comes to communication and social networking than previous generations. While Facebook was once the social media platform of choice for young people, Gen Z has shifted away from it. So, what do Gen Z use instead of Facebook?
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Instagram
Instagram is one of the most popular social media platforms among Gen Z. According to a study by Pew Research Center, 71% of 18-24-year-olds in the US use Instagram, compared to just 37% who use Facebook. Instagram is known for its visual focus, with users sharing photos and videos that are often aesthetically pleasing. The platform is also popular for its various features, including Instagram Stories, which allows users to share short-lived content that disappears after 24 hours.
TikTok
TikTok is a relatively new social media platform that has skyrocketed in popularity among Gen Z. The app is known for its short-form videos, often featuring music and dance. According to a study by eMarketer, in 2020, 42% of US Gen Z internet users were on TikTok. The app has become a cultural phenomenon, with many influencers and celebrities gaining huge followings on the platform. TikTok’s algorithm is also known for its ability to promote content to a wider audience, making it easier for users to gain followers and views.
Snapchat
Snapchat has been around for a while, but it’s still a popular social media platform among Gen Z. The app is known for its disappearing messages and filters that allow users to add fun and creative elements to their photos and videos. According to a study by Pew Research Center, 61% of 18-24-year-olds in the US use Snapchat. The app is particularly popular for its private messaging feature, which allows users to send messages that disappear after they have been viewed.
YouTube
While YouTube is not strictly a social media platform, it is still a popular destination for Gen Z. According to a study by Pew Research Center, 95% of 18-24-year-olds in the US use YouTube. The platform is known for its vast library of videos, covering a wide range of topics. Many creators on the platform have gained huge followings, with some even becoming celebrities in their own right. YouTube is also popular for its algorithm, which suggests videos to users based on their viewing history.
Other platforms
While Instagram, TikTok, Snapchat, and YouTube are the most popular social media platforms among Gen Z, there are other platforms that are also gaining popularity. For example, Reddit is a platform that allows users to share and discuss content on a wide range of topics, and it has a growing user base among young people. Discord is another platform that has become popular for its private messaging and voice chat features, particularly among gamers.
In conclusion, Gen Z has shifted away from Facebook and towards other social media platforms that better suit their preferences. Instagram, TikTok, Snapchat, and YouTube are the most popular platforms among this generation, but there are other platforms that are also gaining popularity. As social media continues to evolve, it will be interesting to see which platforms Gen Z will gravitate towards in the future.
